Creative Direction / Strategy

Development of the brand’s concept and visual strategy, ensuring your ideas are strong, consistent, and easily realized across any content format.

Usually includes:

Brand and visual code analysis (values, target audience, positioning).
Development of the main creative idea and project concept.
Definition of mood, atmosphere, and visual direction.
Creation of a moodboard and visual references for the team.
Establishment of basic visual guidelines: colors, fonts, editing style, composition.
Development of recommendations for future use of visual content (style guide).

Creation and curation of a project’s visual concept — from idea to final result.

Usually includes:

Brand and visual code analysis (values, target audience, positioning).
Development of a visual concept (main idea, atmosphere, mood).
Creation of a moodboard and visual references for the team (color, light, style, composition).
Definition of the project’s visual style (palette, fonts, editing style, framing).
Location scouting and styling recommendations for the shoot.
Art direction and visual guidance for the team (photographer, videographer, stylist).
Supervision of the shoot to ensure it matches the approved concept.
Curation of post-production (color grading, retouching, editing, graphics).
Development of visual guidelines for future use (style guide).
Maintaining a consistent visual language of the brand across all content formats.

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ART DIRECTION / Visual Project Supervision